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Tag Archives | nba social media

Star athletes and sports clubs can’t live without social media but must use it wisely

Photo: Winner of the 2012 #GameFace competition (source: ESPN). I recall reading an article on Forbes.com about the impact of social media in athlete branding/personal branding in sports.  I totally agree on the agenda of the article, which dealt with the raising power of social media and its influence on media-related and commercial depictions of […]

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