FC Barcelona is ’more than a club’. This rhetorical expression is a strong fundamental narrative refined through CSR (cf. the club’s ties to UNICEF) and the club’s winning performances on the pitch and its climb to one of the global market leaders in the business of sports. Photo: FC Barcelona is ‘more than a club’ […]
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Sports fans and their focus on CSR rewrite the book of sports sponsorship
By Kenneth Cortsen on July 16, 2015 in Sport & CSR, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
As the business of sports enhances its relationship with fans to drive revenues, the importance of CSR has established itself as a key focus area. Strategic utilization of CSR for commercial purposes revolves around fan-generated revenue streams, e.g. ticket and merchandise sales. Sports sponsorship also presents a commercial platform through which strategic CSR may drive […]