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Tag Archives | Montreal Canadians

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Fan engagement in the business of sports in 2015

About a week ago, I came home from a good visit in Boston planned due to an inspirational collaboration with Professor Stephen Greyser from Harvard Business School. In his book The Business of Sports, Stephen deals with a holistic approach in terms of analyzing the vitality and omnipresence of sports fans and how these fans […]

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Brand valuation in sports – the effect of the lockout on the NHL

The other day, SportBusiness International had an interesting story depicting the brand value of teams in the National Hockey League (NHL) and a comparison between the brand value of the NHL and other major sports leagues in the US, cf. NBA, MLB and NFL. This story is especially interesting because it touches upon the recent […]

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