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Tag Archives | MLS

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Major League Soccer: How the economics of co-branding will help the MLS grow its business. Part 1

Co-branding and co-creation are vital elements in shaping a football/soccer culture on North American soil. The MLS has come a long way since the first game was played in 1996. However, a football/soccer culture is not built overnight in a nation that still climbs to the NFL and the pervasive power of Super Bowl as […]

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Innovation, glamour, excitement and maximum speed – business case of F1 star Lewis Hamilton

Lewis Hamilton is a sporting super star athlete succeeding in crafting an image that blends the ‘full speed’ perception of a Formula 1 champion with the energy and coolness that helps to differentiate Hamilton from most of his competitors in F1 and the world of sports. These characteristics has shaped Hamilton’s image for years and […]

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Mixed Martial Arts: A breath of fresh air in the business of sports.

Football takes first place in the sports industry in terms of popularity and is also a potent platform when it comes to generating commercial revenues. However, other sports (and their properties) are also developing methods and strategies to secure commercial success. Recently, Mixed Martial Arts (MMA) has experienced intensive commercial growth when it comes to […]

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En kinesisk revolution – fra miniput til mastodont?

Foto: Investeringslysten er stor i kinesisk fodbold (kilde: Asian Football Confederation). Med en placering på FIFA’s verdensrangliste som nummer 93 bag nationer som Botswana og Uzbekistan, er Kina en miniput i fodboldens verden. Den nuværende udvikling i landet indikerer dog, at dette er på vej til at ændres. Senest smadrede Jiangsu Suning transferrekorden ved at […]

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The passion of sports fan culture – case of Seattle Sounders vs. Portland Timbers derby

The derby between Seattle Sounders and Portland Timbers reflects two US cities that just embrace their soccer teams and thus help to build unique fan cultures. So, although the MLS and football (soccer) in the US is new in the professionalized version that we experience today, there are still great lessons to learn about sports […]

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