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Tag Archives | messi

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Stephen Curry & Golden State Warriors scoring points on the court and in #SportsBiz

A professional sports league is synonymous with its athletes. However, there are different scales for superstars and Stephen Curry stands out. He is an emphatic and intelligent player who has gone beyond local, regional and national status and become a face of the league and a proud athletic icon of not only the Bay Area […]

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Selfiekulturen lever i sportens verden

Gæsteindlæg skrevet af Mathias Gonzalez, stud. PBA Sportsmanagement (red. Kenneth Cortsen) Vi lever i en tid, hvor man uhæmmet tager billeder og ’selfies’ af alt. Jeg vil gå så langt som til at kalde vores generation for ’selfie-generationen’. Selfie-udviklingen skaber brandingmæssige muligheder Alene fra 2014 til 2017 har der været en stigning på hele 16.2% […]

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FC Barcelona is on top of the football world once again – case of the UEFA Champions League Final and its impact on FC Barcelona’s reputational capital

Photos: FC Barcelona players celebrating the ‘treble’ achievement (source: official Twitter accounts of FC Barcelona President Josep Maria Bartomeu, Andrés Iniesta and Neymar Jr.) Both FC Barcelona and Juventus fought to claim the perfect season in Saturday’s UEFA Champions League Final as both teams played to win the ‘treble’. Italian and Spanish teams dominate the […]

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The ongoing debate about who is the best man – Christiano Ronaldo or Lionel Messi – sets the tone and marks the high sporting and commercial quality of this year’s semi-finals in the UEFA Champions League

In alignment with the events of Spanish football’s La Liga, the UEFA Champions League has FC Barcelona’s Lionel Messi and Real Madrid’s Christiano Ronaldo in leading roles. Last night, Ronaldo scored his 76th goal in the Champions League tournament when his team Real Madrid faced Juventus in the first leg of semi-finals. He now moved […]

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What factors are most important when building brand value in football?

Photo: FC Bayern Munich’s brand value 2014 (source: Brand Finance). According to a recent study from Brand Finance, FC Bayern Munich still comes out as the no. 1 ‘football brand’ measured on brand value in 2014. The switch from Juup Heynckes to Pep Guardiola has been rather smooth for the German powerhouse and Guardiola has […]

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