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Tag Archives | Manchester United

Skærmbillede 2016-02-19 kl. 10.53.26

Ticket price disputes in sports – discussing cases of dynamic pricing and fixed ticket price increases while searching for a sustainable fan base

In a theoretical framework, the understanding of dynamic pricing can be illustrated as: Price = Transaction Cost + Variable Cost + Markup (Drea & Nahlik, 2015, p. 1) This equation focuses on profit maximization and the Markup represents what the market (e.g. fans) will tolerate while the lowest acceptable price for the club accounts for […]

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Football Economy: The English Premier League broke the transfer spending record

The English Premier League broke with a summer transfer spending of £870 mio. the previous transfer window shopping record. This is an increase of approximately 4% from last year’s record of £835 mio. Another record was broken on the transfer market as the accumulative spending for the January and summer transfer windows surpassed the £1 […]

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Going beyond traditional product offerings to win the hearts of fans in the football economy – case focus on fan relationship management

As part of the professionalization process of the football economy over the past decades, clubs have enhanced their focus on nursing fan relations. Fulltime fan coordinators have been a natural step in this development. This is a way to build a bridge towards meeting the recognition that competition in the football economy is about managing […]

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Christiano Ronaldo’s hunger sets the standard for football’s global superstars

Photos: Christiano Ronaldo’s official Facebook and Twitter accounts. Football (soccer in the US) is as the world’s most popular sport a ’true superstar economy’. People in all regions of the world recognize or may even identify with the sport’s top player. At the pinnacle of the sport’s most prestigious individual award ceremony stands Christiano Ronaldo […]

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