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Tag Archives | Manchester United

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Success over time highlights Liverpool FC’s strong ethos of fighting back

Once upon a time depicts the start of a fairy tale. Nonetheless, this expression also illustrates the chronicle of past events influencing a modern football brand like that of Liverpool FC. The meaning of history and legacy in influencing the presence and future of a football brand is vital. In addition, the meaning of the […]

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Liverpool FC Sports Business Institute

Top football rivalries combine historic content and big business – the case of Manchester United and Liverpool FC

Today’s Premier League match between Manchester United and Liverpool FC gives the word ‘competition’ an interesting dimension. The driving force of the modern football economy is the passionate fan identification, which among other things is associated with the fierce rivalry and the obsession linked to today’s match and the strong historic content and legacy of […]

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Skærmbillede 2016-08-22 kl. 14.09.31

Usain Bolt – the entertaining business of being ’the best’

Usain Bolt, the fastest man on Earth[*], symbolizes the meaning of the Olympic motto and adds to bringing the Olympic substance to life. In its recent Olympic Charter, which was put in play in August 2015, the International Olympic Committee (IOC) writes that “the Olympic motto ‘Citius – Altius – Fortius’ expresses the aspirations of […]

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Skærmbillede 2016-08-10 kl. 13.35.25

Aktiviteten på transfermarkedet bryder igen lydmuren – Manchester United køber Pogba

Manchester United har lige investeret knap 800 mio. kr. i købet af den franske midtbanestjerne Paul Pogba fra Juventus. Det er et enormt beløb, som betyder, at transferrekorden igen er blev brudt, hvilket giver såvel Pogba som United en gigantisk iscenesættelse, som giver tilløb til sportslige og kommercielle muligheder, der kan realiseres, hvis alle forventninger […]

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Fodbold money billede

Aktiviteterne i det transformationsøkonomiske transfervindue skal finde balancen mellem sund kultur og placeringsjagt

Sommerens og vinterens transfervinduer er med årene blevet genstand for enorm hype og eksponering, og fodboldentusiaster på globalt plan venter i den forbindelse på, hvordan deres favoritklub agerer i håbet om at BOOSTE nutidig og fremtidig performance. Globaliseringen (herunder Bosman-dommens betydning for spillernes bevægelighed på tværs af nationale grænser), kommercialiseringen og iscenesættelsen af klubfodbolden som […]

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