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Tag Archives | Liverpool FC

Football Economy: Looking into the economy of the Premier League

The 2014/2015 season of the English Premier League will kick off on Saturday the 16th of August. With about one week until the start of a new English football season, I have decided to look at some ‘football economic’ factors of the world’s most revenue-generating football league. Photo: Revenue break-down of top five European football […]

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The cohesion between sporting and business performances – the case of Manchester United & the English Premier League

Since David Moyes took charge as manager of Manchester United after Sir Alex Ferguson, the sporting position of Manchester United in the English Premier League has gone downhill. This development is hurtful for the fans of the club and it has caused lots of turmoil around United that the club hasn’t come positively out of […]

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The future points to a better blend between in-depth athlete performance data and commercialization

Studies have shown that implementation and application of strategies concerning the balance between ‘on field performance’ and ‘economic performance’ may be useful in the business of professional sports (Hamil, 2008; Krabbenbos, 2013). This has shifted the paradigm of running a professional sports entitiy in the sense that there has been a change from merely profiting […]

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Liverpool FC kommer retur til Aalborg i april og maj, 2014 – lær mens du er i kontakt med et af verdens bedste fodboldbrands

Vi (UCN Sport Management) har endnu engang fået lov til at køre videreuddannelse i samarbejde med Liverpool FC og London School of Business and Finance…Det bliver igen i år på Aalborg Stadion i samarbejde med AaB…Det henvender sig primært til folk, som ønsker at optimere deres viden om ledelsesmæssige kompetencer, folk indenfor erhvervslivet, men også […]

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Sports Sponsorship is still a very RELEVANT medium

‪#‎SportsSponsorship‬ ‪#‎EmotionalEquity‬ I just wrote a guest post for Morten Østergaard’s blog about the future outlook for the business of sports sponsorship. There are many elements, which emphasize the strengths of sports sponsorship as a medium (for sports entities as well as for corporate sponsors) – read the full post by clicking the link below: Morten […]

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