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covid-19

Flytningen af EM i fodbold er et vigtigt kollektivt standpunkt i Coronakrisen – hvor står fodboldøkonomien og sportslandskabet i kampen mod COVID-19?

Hele verden er berørt af COVID-19 eller, hvad der nu har udviklet sig til en regulær pandemi eller Coronakrise for at bruge en velkendt analogi fra sportens verden. Fodbolden er ingen undtagelse, og senest er det i dag blevet besluttet, at UEFA udskyder afholdelsen af sommerens EM-slutrunde (#EURO2020) til 2021. Topfodbold eller elitesport er kendt […]

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statistic_id378046_uefa-champions-league-most-titles-by-club-2018

Success over time highlights Liverpool FC’s strong ethos of fighting back

Once upon a time depicts the start of a fairy tale. Nonetheless, this expression also illustrates the chronicle of past events influencing a modern football brand like that of Liverpool FC. The meaning of history and legacy in influencing the presence and future of a football brand is vital. In addition, the meaning of the […]

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Liverpool FC Sports Business Institute

Top football rivalries combine historic content and big business – the case of Manchester United and Liverpool FC

Today’s Premier League match between Manchester United and Liverpool FC gives the word ‘competition’ an interesting dimension. The driving force of the modern football economy is the passionate fan identification, which among other things is associated with the fierce rivalry and the obsession linked to today’s match and the strong historic content and legacy of […]

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Skærmbillede 2016-03-12 kl. 15.49.26

Sports sponsorship case – the airlines industry and the dominant force of Emirates

Airlines are very visible in the world of sports and spend vast amounts of money on sports sponsorship opportunities. As I have covered in other articles, see articles about big spenders in sports sponsorship and the football shirt sponsorship market, the prominent airline brand in that sense proves to be Emirates that supposedly spends approximately […]

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Skærmbillede 2016-02-19 kl. 10.53.26

Ticket price disputes in sports – discussing cases of dynamic pricing and fixed ticket price increases while searching for a sustainable fan base

In a theoretical framework, the understanding of dynamic pricing can be illustrated as: Price = Transaction Cost + Variable Cost + Markup (Drea & Nahlik, 2015, p. 1) This equation focuses on profit maximization and the Markup represents what the market (e.g. fans) will tolerate while the lowest acceptable price for the club accounts for […]

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