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Tag Archives | Liverpool FC

Skærmbillede 2016-03-12 kl. 15.49.26

Sports sponsorship case – the airlines industry and the dominant force of Emirates

Airlines are very visible in the world of sports and spend vast amounts of money on sports sponsorship opportunities. As I have covered in other articles, see articles about big spenders in sports sponsorship and the football shirt sponsorship market, the prominent airline brand in that sense proves to be Emirates that supposedly spends approximately […]

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Skærmbillede 2016-02-19 kl. 10.53.26

Ticket price disputes in sports – discussing cases of dynamic pricing and fixed ticket price increases while searching for a sustainable fan base

In a theoretical framework, the understanding of dynamic pricing can be illustrated as: Price = Transaction Cost + Variable Cost + Markup (Drea & Nahlik, 2015, p. 1) This equation focuses on profit maximization and the Markup represents what the market (e.g. fans) will tolerate while the lowest acceptable price for the club accounts for […]

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Skærmbillede 2015-08-20 kl. 20.30.36

Going beyond traditional product offerings to win the hearts of fans in the football economy – case focus on fan relationship management

As part of the professionalization process of the football economy over the past decades, clubs have enhanced their focus on nursing fan relations. Fulltime fan coordinators have been a natural step in this development. This is a way to build a bridge towards meeting the recognition that competition in the football economy is about managing […]

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Skærmbillede 2015-08-18 kl. 10.19.07

Paddy Power – the power of the mix between sports betting and attention economy

Picture: Liverpool fans had the opportunity to swap their Balotelli shirts outside Anfield (source: Paddy Power). Betting company Paddy Power notoriously split people’s opinions about ‘business practices’ for what reason the brand is attached with a love-hate-relationship. The competition in the betting industry is harsh but Paddy Power has found a proficient path to shape […]

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Skærmbillede 2015-05-14 kl. 18.19.41

HOW COULD THE RISING PREMIER LEAGUE BROADCASTING REVENUE IMPACT CLUBS’ COMPLIANCE WITH FINANCIAL FAIR PLAY?

[author] [author_image timthumb=’on’][/author_image] [author_info]Guest blog written by Paul Shapiro. Paul is an Associate in the Commercial team at Charles Russell Speechlys and is a member of the firm’s Sports Group. Paul advises on a wide range of commercial and regulatory matters in the sports industry, with particular experience in sponsorship, merchandising and licensing along with football […]

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