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Tag Archives | Lionel Messi

Skærmbillede 2015-11-13 kl. 12.40.28

Insights into the ‘hybrid’ nature of sports branding – extracts from a research process

Sports branding presents the essence of commercial meaning and passion that surround the business of sports. It is a complex and dynamic concept. However, it is an interesting phenomenon that can show sports entities a new profitable breeding ground. If these entities delve into the deeper elements of sports branding’s multifaceted texture, they will find […]

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Going beyond traditional product offerings to win the hearts of fans in the football economy – case focus on fan relationship management

As part of the professionalization process of the football economy over the past decades, clubs have enhanced their focus on nursing fan relations. Fulltime fan coordinators have been a natural step in this development. This is a way to build a bridge towards meeting the recognition that competition in the football economy is about managing […]

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Does the #USWNT success present a commercial breakthrough for women’s sports?

Photo: #USWNT’s Alex Morgan on the cover of FIFA 16 (source: SportsCenter’s official Twitter account) When the US Women’s National Team (#USWNT) recently won the FIFA Women’s World Cup in Canada, the team created enormous hype on social media platforms. After the final win against Japan and the #USWNT’s first world cup title since 1999, […]

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God governance i fodbold i forhold til værdisættelse af spillere, transfermarkedsaktiviteter og kontraktforhandlinger

Med den hastige kommercialisering og globalisering, som fodboldøkonomien har været igennem siden Bosman-dommens indtog og i takt med den mediemæssige udvikling, er der kommet øget fokus på investeringer på tværs af landegrænser for at opretholde den nationale og internationale konkurrencedygtighed. Det har medført nogle problemstillinger, som de store internationale forbund som FIFA og UEFA (samt […]

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Governance in football when it comes to player valuations, transfer market activities and contract negotiations

Given the rapid commercialization and globalization in the football economy in the wake of the Bosman ruling, professional football clubs have had an intensified focus on investments across national borders to influence the national and international competitiveness. This development has produced some problem areas that football’s international governing bodies FIFA and UEFA (and the national […]

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