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Tag Archives | Lionel Messi

Skærmbillede 2017-10-18 kl. 15.58.54

Dansk kvindefodbold – et ’clash’ mellem positiv italesættelse og negativ marginalisering

Kvindefodbolden har stadig et uudnyttet kommercielt potentiale, men mulighederne for at udnytte det devalueres. Vi har et kvindelandshold, som har gjort det rigtig godt på det seneste, hvilket kulminerede med EM-finalen i sommers, hvor nationen støttede fra sidelinien eller foran tv-skærmene. Derfor giver det mening, og kvindefodbolden har søgt meget proaktivt at fjerne sig fra […]

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Michigan

How to capitalize on the technological bridge between sponsorship, media content and fan engagement in sports

In a sports landscape with an evident and widespread globalization pattern, it is as if this sports context is galvanized back to the era in which Da Vinci and Newton made their first discoveries. When analyzing the current sports business agenda, there are many opportunities that go beyond the mix of traditional fan engagement and […]

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skaermbillede-2017-01-05-kl-10-33-23

Innovation, glamour, excitement and maximum speed – business case of F1 star Lewis Hamilton

Lewis Hamilton is a sporting super star athlete succeeding in crafting an image that blends the ‘full speed’ perception of a Formula 1 champion with the energy and coolness that helps to differentiate Hamilton from most of his competitors in F1 and the world of sports. These characteristics has shaped Hamilton’s image for years and […]

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Skærmbillede 2016-04-04 kl. 12.46.57

Scandals and the business of sports: implications for new approaches in the sports industry.

Sports business expert, Patrick Nally: “Where there is money, there is greed….” Harvard Business School Professor Stephen Greyser: “For rights holders and commercial stakeholders like sponsors, it is a matter of being where the public’s heads and wallets are in 2016….” In the light of the many scandals that influence the business of sports, I […]

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Fodbold money billede

Aktiviteterne i det transformationsøkonomiske transfervindue skal finde balancen mellem sund kultur og placeringsjagt

Sommerens og vinterens transfervinduer er med årene blevet genstand for enorm hype og eksponering, og fodboldentusiaster på globalt plan venter i den forbindelse på, hvordan deres favoritklub agerer i håbet om at BOOSTE nutidig og fremtidig performance. Globaliseringen (herunder Bosman-dommens betydning for spillernes bevægelighed på tværs af nationale grænser), kommercialiseringen og iscenesættelsen af klubfodbolden som […]

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