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Tag Archives | harvard university

Skærmbillede 2019-04-02 kl. 17.53.46

Data analytics, organizational learning and governance in football

Football (soccer in the US) is subject to the market dynamics and the rapid information flow characterizing societies in the digital era. Whether focus is on sporting performances or the business of football, including the correlation between the two perspectives, the proficiencies of football clubs to comprehend and ‘tackle’ the data challenge with enhanced accuracy […]

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Social media is an engagement platform that brings sports brands closer to their audiences – case of sports stars’ social media use

In my recent post about social media applications as a way to more profitable stakeholder relationships in the business of sports, check here, I commented on some of the many commercial opportunities tied to sports stars’ social media presence. Basketball star Jeremy Lin is one example of how proper online appearances have changed the nature […]

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