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Tag Archives | globalization of sports

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Technology and data in the business of sports pull young people on stage

The business of sports is characterized by a lot of old men on stage but it will be the young generations that will change the world of sports. The rise of new technological applications, data management and digitalization transforms the business models in sports due to adjustments in supply and demand and thus the consumption, […]

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Football economy – ‘living’ the brand of Real Madrid

The preaching vision of Real Madrid’s commercial partnership with the ‘Microsoft Cloud’ brand is to open the stadium to 450 million fans. The vision tells the story of technology being a great facilitator of fan engagement and sponsorship activation.   One of the biggest challenges for sports properties in the postmodern era is to establish […]

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The impact of technology and other WINNING investments on the business of sports

As a result of the rapid growth of commercialization and globalization in the business of sports, it has been stressed that sport is about WINNING. Although, this statement may seem cynical for some people it is clear that the business of sports in our contemporary society is about making a positive difference on and off […]

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