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Tag Archives | football

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Football’s sociocultural appeal moves customers and market shares – case of El Clásico

Top football thrives due to the popularity of the game on a global scale and its roots in a sociocultural context. Rivalries and local derbies are at the center of attention in this sociocultural perspective of football. In an era characterized by the terminology of the ‘global village’, these matches mirror passionate pastime entertainment with […]

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UEFA Champions League Semi-Finals  2014/15

The ongoing debate about who is the best man – Christiano Ronaldo or Lionel Messi – sets the tone and marks the high sporting and commercial quality of this year’s semi-finals in the UEFA Champions League

In alignment with the events of Spanish football’s La Liga, the UEFA Champions League has FC Barcelona’s Lionel Messi and Real Madrid’s Christiano Ronaldo in leading roles. Last night, Ronaldo scored his 76th goal in the Champions League tournament when his team Real Madrid faced Juventus in the first leg of semi-finals. He now moved […]

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Challenges and tendencies affecting sports marketing in the postmodern era

It is vital that corporations aiming to monetize on the commercial association with sports are aware of what goes on in the world around them. For instance, critical thinking and a constant willingness to incorporate new elements in alignment with modern technological, business-oriented and societal trends in the business model are essential parameters to drive […]

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Latest trends in the sports world – the role of sport event management companies – a practical perspective from India

Guest blog written by Rahul Sharma, content writer & sports analyst specialized in the business of sports who has been associated with the Front Foot group – (Kenneth Cortsen, ed.). The world of sports is a place of happenings, and throughout the year, there will be some event or the other, which attracts the attention of the general […]

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#Sport #SocialMedia #Trends #FanEngagement – by ‘guest blogger’ Malene Hejlskov Mortensen

Guest blog written by Malene Hejlskov Mortensen, BA in Sport Management, University College of Northern Denmark & MA in Sport Management, London Metropolitan University, passionate about sports and the business of sports – (Kenneth Cortsen, ed.). The way in which we consume media has changed rapidly. Earlier, traditional mass media showed all the news, gossip […]

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