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Tag Archives | football marketing

UEFA, EURO 2016 and the application of social media

In relation to my research within the intersection between sports branding, sports economy and sports management, I wrote a post (in Danish) on the 11th of June on this web site concerning the application of different media platfoms in professional sports in Denmark (the post was about football, i.e. soccer in the US). It was […]

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The market for football jerseys

There is definitely a strong market for football jersey, which is manifested by the massive amount of football fans worldwide, who solidly identify themselves with specific clubs and players and thus with the heritage and/or traditions linked to these. The passionate and tribal behavior of these fans lead to light, moderate or heavy consumption patterns, […]

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Blending ‘football economy’ & ‘football marketing’

On a global scale, professional football clubs are struggling to find a ‘sound’ balance between revenues and expenses. Aiming to find a better sense of ‘economic responsibility’, an important working tool for football clubs is ‘strategic segmentation’. Beech & Chadwick (2007, p. 35) states that “the range of interest and motivation of people for sport […]

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In reference to ‘taking a look at big spenders in ‘sports sponsorship’ – part 1’

On May 2nd, I wrote about the involvement of Barclays in sports sponsorship. In that regard, I commented on Barclays’ football sponsorship of the English Premier League. Football and especially the English Premier League is an entity, which is attractive for sponsors. According to Brandwatch, the Premier League offers sponsors the following benefits: 4.7 billion […]

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