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Tag Archives | football management

High brand value in the football economy

Global reach and management of brand assets are important parameters for football brands striving to maximize their brand value. Manchester United is a great example of a football brand, which has succeeded in terms of ‘going global’ and maximizing its revenue streams and brand value. According to BBC News, Manchester United recently reported a record […]

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Insights into sponsorship deals in European football….

There are still massive amounts in European football despite the economic turmoil, which has characterized Europe in recent years. As an example, Adidas signed a 7-year deal with EURO 2012 and 2016 (a deal running from 1/1/2010 to 31/12/2016) at a total value of $105 mio. (Sports Marketing Frontiers). UEFA Champions League is a good […]

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