In a theoretical framework, the understanding of dynamic pricing can be illustrated as: Price = Transaction Cost + Variable Cost + Markup (Drea & Nahlik, 2015, p. 1) This equation focuses on profit maximization and the Markup represents what the market (e.g. fans) will tolerate while the lowest acceptable price for the club accounts for […]
Tag Archives | football management
Football economy: Iceland’s top performances reveal that talent development is about optimizing your resources.
Stjarnan FC from Iceland’s top football division found a way to articulate Icelandic football years ago when highlighting the team’s goal celebrations on YouTube, see video below. Now, Iceland has found a more effective way to break through and position itself on the global football map.
Data management is the new ‘winning’ approach in the business of sports
If you want to WIN in the business of sports, data management is a trend with the potential to create a positive turnaround for your business. You must learn how to turn data into optimal sporting performances and into business opportunities. Building a data bridge from the sporting to the business side Earlier this year, […]
‘More than a club’ – production of comprehensive football experiences based on a strong narrative
FC Barcelona is ’more than a club’. This rhetorical expression is a strong fundamental narrative refined through CSR (cf. the club’s ties to UNICEF) and the club’s winning performances on the pitch and its climb to one of the global market leaders in the business of sports. Photo: FC Barcelona is ‘more than a club’ […]
Going beyond traditional product offerings to win the hearts of fans in the football economy – case focus on fan relationship management
As part of the professionalization process of the football economy over the past decades, clubs have enhanced their focus on nursing fan relations. Fulltime fan coordinators have been a natural step in this development. This is a way to build a bridge towards meeting the recognition that competition in the football economy is about managing […]