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Football business in China – seen from the perspective of Mads Davidsen from Ebbe Sand Soccer Academy in Shanghai

China is an attractive market when it comes to football (soccer). In recent years, we have witnessed that the biggest global football brands chase unexploited territories in Asia and so have corporations (sponsors) striving to be associated with and to monetize on the game. Reflections on the development, structure and economics of Chinese football will […]

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