The professionalization of football brings up new innovative ways to connect with fans and it offers new touch points that blends digital and face2face breeding grounds in terms of additional monetization opportunities. Every match day is an excellent sports event, which is the core of the operations of a professional football business and whether the […]
Tag Archives | football economist Kenneth Cortsen
Messi, football, Adidas, FIFA World Cup 2014 and ‘hybrid sportsbranding’
By Kenneth Cortsen on March 13, 2014 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
“Personal sports branding apply fundamentals from classic branding theory. Consistency is important but given the personal feelings and thoughts of athletes, a personal sports brand is subject to instinct positive or negative changes caused by personal actions. Additionally, in personal sports branding the athlete’s performances on the field are changing over time from the athletic […]
Analytical highlights from football’s transfer market – market activities and mobility patterns
Based on data from the FIFA Transfer Matching System GmbH (FIFA TMS, 2014), the volume of international transfers concluded in 2013 increased to 12,309 (+4.4% compared to 2012). On the 31st of January 2013, FIFA TMS reported 302 transfers on what was coined the year’s busiest day. Some key facts related to market activity and […]