With the UEFA Champions League Final, which was played on May 24th between the two Spanish teams Atletico Madrid and Real Madrid, football fans from all over the world witnessed another example of UEFA’s ability to launch premium events and to monetize from this process. UEFA’s tournaments feature the best clubs and players in the […]
Tag Archives | football business
Innovative commercial solutions in top football give clubs additional opportunities to monetize on all relevant touch points
The professionalization of football brings up new innovative ways to connect with fans and it offers new touch points that blends digital and face2face breeding grounds in terms of additional monetization opportunities. Every match day is an excellent sports event, which is the core of the operations of a professional football business and whether the […]
Liverpool FC returns to Aalborg, Denmark – learn while engaging with one of the world’s most popular football brands
Through my affiliation with UCN Sport Management, I collaborate with Liverpool FC, LFC E.L.I.T.E.S. and London School of Business and Finance in terms of providing a new, innovative and high-quality educational opportunity. Therefore, we (UCN Sport Management) are very proud to announce that once again UCN got the opportunity to offer the LFC E.L.I.T.E.S. (global […]
Football and power – an inevitable marriage in the most popular sport worldwide
Football is a ‘money game’, which I have highlighted in previous posts on this blog. As a result of the huge flow of money in the most appealing and popular sport globally, there are also significant ramifications such as the natural power battles and missions, which are often interrelated with apparent cashflows. Football has undergone […]
The football transfer market illustrates the transformation economy
Pine & Gilmore’s (1999) bestselling book “The Experience Economy – work is theater & every business a stage” marked the concept’s (i.e. experience economy) rapid blossoming. Following the development of economic offerings, which ranges from the economization of 1) commodities (in the agrarian economy), 2) goods (in the industrial economy), 3) services (in the service economy) […]