top menu

Tag Archives | football business

Data management is the new ‘winning’ approach in the business of sports

If you want to WIN in the business of sports, data management is a trend with the potential to create a positive turnaround for your business. You must learn how to turn data into optimal sporting performances and into business opportunities. Building a data bridge from the sporting to the business side Earlier this year, […]

Continue Reading 0

Football economy – ‘living’ the brand of Real Madrid

The preaching vision of Real Madrid’s commercial partnership with the ‘Microsoft Cloud’ brand is to open the stadium to 450 million fans. The vision tells the story of technology being a great facilitator of fan engagement and sponsorship activation.   One of the biggest challenges for sports properties in the postmodern era is to establish […]

Continue Reading 1

The passion of sports fan culture – case of Seattle Sounders vs. Portland Timbers derby

The derby between Seattle Sounders and Portland Timbers reflects two US cities that just embrace their soccer teams and thus help to build unique fan cultures. So, although the MLS and football (soccer) in the US is new in the professionalized version that we experience today, there are still great lessons to learn about sports […]

Continue Reading 0

Football Economy: The English Premier League broke the transfer spending record

The English Premier League broke with a summer transfer spending of £870 mio. the previous transfer window shopping record. This is an increase of approximately 4% from last year’s record of £835 mio. Another record was broken on the transfer market as the accumulative spending for the January and summer transfer windows surpassed the £1 […]

Continue Reading 0

Is football a ‘public service’ product – a discussion of the professionalization of the football economy?

Recently, Borussia Dortmund’s CEO Hans-Joachim Watzke stated in the German newspaper Zeit that “Der Deutsche meint eben, dass der Staat neben der Renten- und Krankenversorgung am besten auch noch für die Fußballversorgung zuständig ist.” Of course, this is generalizing opinion that German fans think that the state must support its citizens in terms of retirement […]

Continue Reading 0