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Tag Archives | FIFA

En kinesisk revolution – fra miniput til mastodont?

Foto: Investeringslysten er stor i kinesisk fodbold (kilde: Asian Football Confederation). Med en placering på FIFA’s verdensrangliste som nummer 93 bag nationer som Botswana og Uzbekistan, er Kina en miniput i fodboldens verden. Den nuværende udvikling i landet indikerer dog, at dette er på vej til at ændres. Senest smadrede Jiangsu Suning transferrekorden ved at […]

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The linkage between sports and attention economy

”Understanding and managing attention is now the single most important determinant of business success” (Davenport & Beck, 2013, p. 3) The above-mentioned words give attention the economic perspective of being a ‘new currency’. While it may be a rather intangible concept, it is something tradable. Positive attention is in high demand but it is also perishable […]

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Sports fans and their focus on CSR rewrite the book of sports sponsorship

As the business of sports enhances its relationship with fans to drive revenues, the importance of CSR has established itself as a key focus area. Strategic utilization of CSR for commercial purposes revolves around fan-generated revenue streams, e.g. ticket and merchandise sales. Sports sponsorship also presents a commercial platform through which strategic CSR may drive […]

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Restructuring of sports leagues – case of the Danish Super League

Photos: The Danish Super League product (source: Superligaen) In an era in which globalization and media development has merged, the commercialization rates and the inflow of money in sports have been very visible. The right to logo placement at the local stadium or via one of the traditional media platforms associated with a specific sports […]

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FIFA’s current crisis is a ‘shitstorm’ for corporate sponsors

The international football association FIFA is amidst another huge media crisis after Swiss police arrested some of FIFA’s top executives on Wednesday and charging them with money-laundering and other criminal acts linked to this ongoing corruption investigation. There is no doubt that this has smeared FIFA’s overall corporate brand and its acclaimed World Cup brand […]

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