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Tag Archives | FC Barcelona

The importance of a name and logo in sport branding

Emotional equity also plays a role when sport entities strive to brand or re-brand themselves. Take a look at the citation below: “In February 1927, Toronto’s struggling NHL franchise, the St Patrick’s, was sold to an investor group doing business as the Toronto Maple Leaf Hockey Club, Limited. Managing partner Conn Smythe made two quick […]

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Bayern Munich’s brand value was given a ‘boost’ based on European success

According to Brand Finance’s report ‘The Brand Finance® Football 50 2013’, Bayern Munich has surpassed Manchester United to become ‘the most valuable football brand of 2013’. Manchester United was no. 1 in 2012 in front of Bayern Munich, Real Madrid, FC Barcelona, and Chelsea. In this year’s top 5, the only change is that Bayern […]

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The magnetic appeal of the UEFA Champions League final and the benefits for German football

This past Saturday, German football powerhouses Borussia Dortmund and Bayern Munich clashed in what is characterized as ‘the game of the year’ in European club football (soccer), i.e. the UEFA Champions League final at the legendary Wembley Stadium in London. The game marked the first time when two German teams faced each other in the […]

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High brand value in the football economy

Global reach and management of brand assets are important parameters for football brands striving to maximize their brand value. Manchester United is a great example of a football brand, which has succeeded in terms of ‘going global’ and maximizing its revenue streams and brand value. According to BBC News, Manchester United recently reported a record […]

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Hvad betyder ‘konkurrence’ for sportsproduktet?

Endnu en runde af Superligaen er færdigspillet, når FC Midtjylland og AaB afslutter rundens sidste kamp i aften. Spændingsmomentet er udvandet i forhold til guldmedaljerne. FC København fjernede den spænding, da holdet i syvendesidste runde slog de nærmeste rivaler fra FC Nordsjælland med 3-2 på udebane i Farum. FC Nordsjælland markerede ellers ‘undtagelse fra reglen’ […]

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