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Tag Archives | FC Barcelona

Skærmbillede 2016-04-04 kl. 12.46.57

Scandals and the business of sports: implications for new approaches in the sports industry.

Sports business expert, Patrick Nally: “Where there is money, there is greed….” Harvard Business School Professor Stephen Greyser: “For rights holders and commercial stakeholders like sponsors, it is a matter of being where the public’s heads and wallets are in 2016….” In the light of the many scandals that influence the business of sports, I […]

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Hvor er sportsverdenen på vej hen i en tid med stigende kommercialisering samt fokus på positiv bæredygtighed og transparens? Har sporten behov for forandringer?

Billede: #OscarGate var en negativ dansk fodboldnyhed, som tiltrak stor int. bevågenhed (kilde: Politiken) For et par uger siden var der stress på i den danske sportspresse, da det kom frem, at bestyrelsesformanden og storaktionæren i Brøndby IF Jan Bech Andersen, anvendte et pseudonym til at kritisere bl.a. cheftræner Thomas Frank i et online fanforum. […]

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CSR in sports – football with a lifesaving ability – #GoodForGoals

”Sports for all” is highly associated with sports in Denmark, e.g. with the intentions of the National Olympic Committee and Sports Confederation of Denmark (Danmarks Idræts-Forbund/DIF). The slogan covers the cultural contents of the Danish sports landscape and also leads me to emphasize the potential and popularity of the intersection between sports and corporate social […]

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Football economy: Iceland’s top performances reveal that talent development is about optimizing your resources.

Stjarnan FC from Iceland’s top football division found a way to articulate Icelandic football years ago when highlighting the team’s goal celebrations on YouTube, see video below. Now, Iceland has found a more effective way to break through and position itself on the global football map.

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‘More than a club’ – production of comprehensive football experiences based on a strong narrative

FC Barcelona is ’more than a club’. This rhetorical expression is a strong fundamental narrative refined through CSR (cf. the club’s ties to UNICEF) and the club’s winning performances on the pitch and its climb to one of the global market leaders in the business of sports. Photo: FC Barcelona is ‘more than a club’ […]

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