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Tag Archives | fan engagement

The future points to a better blend between in-depth athlete performance data and commercialization

Studies have shown that implementation and application of strategies concerning the balance between ‘on field performance’ and ‘economic performance’ may be useful in the business of professional sports (Hamil, 2008; Krabbenbos, 2013). This has shifted the paradigm of running a professional sports entitiy in the sense that there has been a change from merely profiting […]

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The powerful voice of sports fans in the digital era

The business of sports is a ‘passion economy’. Therefore, we have seen a paradigm shift affecting the (inter)relationship between sports rights holders and sports fans. Today, sports fans call for more content from their favorite sports brands. Sport is no longer just about what goes on inside the lines during competitions; it is about holistic […]

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Football & Sports Economy: The commercial stakes are high when sports properties fail to deliver

Economic indicators point to the fact that there are much money at stake for sports properties and their commercial stakeholders when betting on the ‘certainty’ that a specific sports property will succeed on the playing field. Overall, football is the most popular and commercially developed sport in Denmark and in many other countries worldwide. Thus, […]

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IMG’s capitalization on sport stars and other assets – IMG College is meant for success

“While IMG’s client roster looks like the red carpet for the hottest party in St. Tropez, what has potential buyers in love is IMG College.”  So says Bloomberg in this brief video you’ll want to view, pulling the curtain on IMG’s engine of growth! As you can see in the picture below, the market of […]

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