The primary goal of large professional sports team is to be the best at their sport. However, a secondary goal is to provide an entertaining and positive experience for their fans while they are at games. Teams do this through marketing efforts, in-game entertainment (apart from the actual game), promotional items and gate giveaways, and […]
Tag Archives | fan engagement
There is positive correlation between the passionate engagement in specific sports, e.g. through eSports (FIFA 2018 from EA Sports as one example) or fantasy sport platforms like Football Manager or DraftKings, and the consumption of the same sports.
In a sports landscape with an evident and widespread globalization pattern, it is as if this sports context is galvanized back to the era in which Da Vinci and Newton made their first discoveries. When analyzing the current sports business agenda, there are many opportunities that go beyond the mix of traditional fan engagement and […]
The presence of super star players reflects a profitable narrative in the sports-entertainment-nexus of the American sports economy and the NBA. In historic light, the NBA is a sports product, which was boosted by the successful co-branding associated with players like Michael Jordan, Larry Bird, Charles Barkley, Hakeem Olajuwon, Julius Erving, Earvin ’Magic’ Johnson and […]
Fan engagement has evolved in recent years to a new innovative approach, which perceives sports fans in relation to a wholesale growth strategy used by elite organizations for profit maximization. These developments call for a more economic and deliberate approach in order to capitalize on the commoditization of sports fans. This article will review the […]