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Star athletes and sports clubs can’t live without social media but must use it wisely

Photo: Winner of the 2012 #GameFace competition (source: ESPN). I recall reading an article on Forbes.com about the impact of social media in athlete branding/personal branding in sports.  I totally agree on the agenda of the article, which dealt with the raising power of social media and its influence on media-related and commercial depictions of […]

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#Sport #SocialMedia #Trends #FanEngagement – by ‘guest blogger’ Malene Hejlskov Mortensen

Guest blog written by Malene Hejlskov Mortensen, BA in Sport Management, University College of Northern Denmark & MA in Sport Management, London Metropolitan University, passionate about sports and the business of sports – (Kenneth Cortsen, ed.). The way in which we consume media has changed rapidly. Earlier, traditional mass media showed all the news, gossip […]

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Fan Engagement – a comparative look at the Danish Super League and the German Bundesliga

Football has a strong history and is by far sport number one in Germany. The Bundesliga made a healthy development in terms of early investments in new and modern stadiums. Some nations have forgotten that. Italy is a clear example of that. It may have been too easy to attract people previously but some nations […]

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