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Tag Archives | experience economy

Skærmbillede 2018-02-13 kl. 15.24.35

The synergies between professional sports clubs and eSport

With the growing influence of eSports worldwide, it is interesting to consider the synergetic effects that arises when professional sports clubs invest in eSports. There is a sound rationale in linking eSports with the existing competent support functions of a professional sports team, e.g. nutritional expertise, mental coaching, physical trainers and access to the infrastructure […]

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Innovative commercial solutions in top football give clubs additional opportunities to monetize on all relevant touch points

The professionalization of football brings up new innovative ways to connect with fans and it offers new touch points that blends digital and face2face breeding grounds in terms of additional monetization opportunities. Every match day is an excellent sports event, which is the core of the operations of a professional football business and whether the […]

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