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Tag Archives | driving sales through sponsorship

Roger Breum

A dialogue with Roger Breum regarding sports sponsorship trends in the 2020s and AI-powered solutions

In a business or sport business landscape where consumers and fans are constantly bombarded with messages, rights holders and sports-related brands MUST strive to stand out. Early studies in sport sponsorship emphasized how the intensive progression of sport sponsorship is a result of the huge amount of clutter that originated in traditional media (Meenaghan, 1991; […]

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