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Tag Archives | DIRECTV sponsorship nfl

The NFL & branding – how the economics of the NFL influences consumer behavior

The economics of the NFL has a penetrating influence on consumer behavior. One example of this is brought to football fans via the endorsement deals of the league’s star players. The video below is a perfect example. It displays Eli and Peyton Manning in a commercial for DIRECTV, which questions whether or not a phone […]

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