top menu

Tag Archives | crm

Digital content billede

Sports Marketing: Digital platforms add new revenue and engagement opportunities

An increasing number of sports businesses focus on enhancing their digital presence as a path to make their brands more accessible to commercial stakeholders and hence to grow revenues. If done correctly, this development catalysts positive brand identification and customer ownership.

Continue Reading 0

Football economy – ‘living’ the brand of Real Madrid

The preaching vision of Real Madrid’s commercial partnership with the ‘Microsoft Cloud’ brand is to open the stadium to 450 million fans. The vision tells the story of technology being a great facilitator of fan engagement and sponsorship activation.   One of the biggest challenges for sports properties in the postmodern era is to establish […]

Continue Reading 1