Every year, Forbes (click on the link to see the full list) ranks the highest paid athletes in the world. If you look at the picture below or at the full list, you will see that Danish athletes are not part of the world’s elite measured on earnings. Why is that and what are some of the […]
Tag Archives | Coca-Cola
VM i fodbold – kan det betale sig at investere i sådanne mega-events?
Problemstillinger i forhold til afholdelse af VM i fodbold, d.v.s. kan det betale sig? Der vurderes også på incitamenterne for at afholde VM….Check nedenstående radioindslag efter 1:23:10 Værtsnationen skal gøre op med sig selv, hvad de skal have ud af at afholde en mega-event som VM i fodbold, hvilket skal sammenholdes med den økonomiske investering […]
Why are mega-events in sport so interesting for brands?
By Kenneth Cortsen on May 29, 2013 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
My latest post about the UEFA Champions League final reflects how and why brands are looking to ‘score commercially‘ by taking advantage of the ‘emotional equity’ associated with mega-events in sport. These events fuse considerable amounts of fnas and hence create a sense of unity among these fans and the brands tied to the specific […]