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Tag Archives | Champions League

Liverpool FC Sports Business Institute

Top football rivalries combine historic content and big business – the case of Manchester United and Liverpool FC

Today’s Premier League match between Manchester United and Liverpool FC gives the word ‘competition’ an interesting dimension. The driving force of the modern football economy is the passionate fan identification, which among other things is associated with the fierce rivalry and the obsession linked to today’s match and the strong historic content and legacy of […]

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Sponsorering – co-branding og co-creation via strategiske partnerskaber

Den moderne tilgang til sponsorering handler om en faglig disciplin, der er meget italesat. Samtidig har sponsorering gennemgået et paradigmeskifte og bevæget sig væk fra den tidligere så herskende diskurs centreret om eksponering af et navn, et logo, et brand eller andre repræsentationer af visuel identitet i retning mod mere interaktive promotionløsninger. Udviklingsretningen giver indikationer […]

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