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Tag Archives | Borussia Dortmund

Fodbold money billede

Aktiviteterne i det transformationsøkonomiske transfervindue skal finde balancen mellem sund kultur og placeringsjagt

Sommerens og vinterens transfervinduer er med årene blevet genstand for enorm hype og eksponering, og fodboldentusiaster på globalt plan venter i den forbindelse på, hvordan deres favoritklub agerer i håbet om at BOOSTE nutidig og fremtidig performance. Globaliseringen (herunder Bosman-dommens betydning for spillernes bevægelighed på tværs af nationale grænser), kommercialiseringen og iscenesættelsen af klubfodbolden som […]

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Skærmbillede 2016-03-12 kl. 15.49.26

Sports sponsorship case – the airlines industry and the dominant force of Emirates

Airlines are very visible in the world of sports and spend vast amounts of money on sports sponsorship opportunities. As I have covered in other articles, see articles about big spenders in sports sponsorship and the football shirt sponsorship market, the prominent airline brand in that sense proves to be Emirates that supposedly spends approximately […]

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UEFA Champions League Quarter Finals 2014/15

UEFA Champions League reflecting the appealing spectacle of professional football

Different scholars have brought much in-depth knowledge about why sports fans engage with professional sports properties (Funk & James, 2001; Funk, 2001; Kahle & Close). The UEFA Champions League tournament and this year’s quarter finals exemplify some of these patterns. The general motivational factors tied to sports event participation and/or viewership, i.e. socialization, performance, excitement, […]

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Football players are social media stars with an ability to generate eyeballs and money

In the contemporary commercial football industry, the identities of football fans tend to have a tribal nature in which certain behavioral fan patterns highlight the celebrated stardom of professional football players. Last week, I wrote a post (see here) about whether or not sports sponsors have a responsibility for the creation of enhanced fan experiences. […]

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