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Tag Archives | Bo Jackson

Nike Infographic Feb 2018

How strategic sports marketing, continuous innovation and betting on the right athletes elevated Nike’s brand

Bo Jackson just as in the case of Michael Jordan helped Nike on its way to become a cultural icon that transcended the world of sports in the dynamic era of athlete branding and marketing in which Nike decided to build shoe and apparel lines around individual athletes. Nike’s strategic choice to honor great athletes […]

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Skærmbillede 2016-08-22 kl. 14.09.31

Usain Bolt – the entertaining business of being ’the best’

Usain Bolt, the fastest man on Earth[*], symbolizes the meaning of the Olympic motto and adds to bringing the Olympic substance to life. In its recent Olympic Charter, which was put in play in August 2015, the International Olympic Committee (IOC) writes that “the Olympic motto ‘Citius – Altius – Fortius’ expresses the aspirations of […]

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