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Tag Archives | Bayern Munich

Football players are social media stars with an ability to generate eyeballs and money

In the contemporary commercial football industry, the identities of football fans tend to have a tribal nature in which certain behavioral fan patterns highlight the celebrated stardom of professional football players. Last week, I wrote a post (see here) about whether or not sports sponsors have a responsibility for the creation of enhanced fan experiences. […]

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Football players, asset management and the unexploited potential of enhanced player engagement in football management and football marketing.

As an appetizer for the book Marketing & Football: an international perspective (Desbordes, 2012), it is emphasized that (see citation below) “Football is arguably one of the most important sports in the world, and the marketing of football has become an increasingly important issue, as clubs and product owners need to generate more revenue from […]

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Germany’s World Cup title emphasizes the current strength concerning the positioning of German football

Photo: German football party and cheering in Berlin during the 2014 Fifa World Cup Final (source: WirtschaftsWoche). From my perspective, Germany was the RIGHT team to hold the Fifa 2014 World Cup trophy in Rio last night. The Germans have played with great enthusiasm, determination, creativity, team-spirit, tactical awareness and a stable and strong performance […]

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UEFA Champions League success means more business for Real Madrid and its personal super stars ala Christiano Ronaldo

With the UEFA Champions League Final, which was played on May 24th between the two Spanish teams Atletico Madrid and Real Madrid, football fans from all over the world witnessed another example of UEFA’s ability to launch premium events and to monetize from this process. UEFA’s tournaments feature the best clubs and players in the […]

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Fan Engagement – a comparative look at the Danish Super League and the German Bundesliga

Football has a strong history and is by far sport number one in Germany. The Bundesliga made a healthy development in terms of early investments in new and modern stadiums. Some nations have forgotten that. Italy is a clear example of that. It may have been too easy to attract people previously but some nations […]

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