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Tag Archives | basketball

Skærmbillede 2018-03-31 kl. 22.35.18

Major League Baseball – the Dilemma of Fan Experience vs. Fan Safety

The primary goal of large professional sports team is to be the best at their sport. However, a secondary goal is to provide an entertaining and positive experience for their fans while they are at games. Teams do this through marketing efforts, in-game entertainment (apart from the actual game), promotional items and gate giveaways, and […]

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The impact of technology and other WINNING investments on the business of sports

As a result of the rapid growth of commercialization and globalization in the business of sports, it has been stressed that sport is about WINNING. Although, this statement may seem cynical for some people it is clear that the business of sports in our contemporary society is about making a positive difference on and off […]

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