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Tag Archives | baseball

Skærmbillede 2018-02-20 kl. 13.14.38

Why the IOC has decided to allow each host city to include 5 additional sports and what sports will be next?

The 2018 Winter Olympics and Paralympics is taking up our screens and minds at the moment. People are watching as the world’s most elite athletes compete to take home a medal for their country (Sochi, 2014, para. 1). I love to witness the beauty of the opening ceremony, how it uniquely embodies each hosting country, […]

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Nike Infographic Feb 2018

How strategic sports marketing, continuous innovation and betting on the right athletes elevated Nike’s brand

Bo Jackson just as in the case of Michael Jordan helped Nike on its way to become a cultural icon that transcended the world of sports in the dynamic era of athlete branding and marketing in which Nike decided to build shoe and apparel lines around individual athletes. Nike’s strategic choice to honor great athletes […]

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Socialism and Capitalism in sports

Super Bowl – kapitalisme, socialisme og stor impact

Der er et interessant spændingsfelt mellem kapitalisme og socialisme i NFL samt i det omkringliggende samfund – særligt på et tidspunkt, hvor det politisk klima i landet er højspændt. Den amerikanske model med NFL i spidsen begrebsliggør og levendegør ’competitive balance’, hvor noget af ligaens samlede indtægtsgenerering deles, hvilket gør, at mindre hold som Green […]

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Money in professional sports – looking at US major sports leagues

In professional sports, there is a clear association with money. Sports celebrities in the most commercialized sports are profitable properties. This post gives you some insights into the revenue streams of professional athletes. Though, the probability that YOU will end up as one of the world’s most money-spinning athletes is VERY LOW. Competition is fierce […]

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