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Tag Archives | athlete branding

How to ‘post’, ‘share’, ‘tag’ or ‘tweet’ your way to more profitable stakeholder relationships in the business of sports

The increase of social media in recent years has offered stakeholders in the business of sports a new and very powerful platform for brand activation. Although research years ago pointed to the fact that sports stars did not use social media to activate endorsement deals, today’s sports marketing trends tell a different story. As of […]

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Latest trends in the sports world – the role of sport event management companies – a practical perspective from India

Guest blog written by Rahul Sharma, content writer & sports analyst specialized in the business of sports who has been associated with the Front Foot group – (Kenneth Cortsen, ed.). The world of sports is a place of happenings, and throughout the year, there will be some event or the other, which attracts the attention of the general […]

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ATP World Tour Finals – persuasive annual growth

Sponsorship earnings have had a positive impact on the revenue streams of ATP World Tour Finals. In 2013, Sponsorship revenues for the event account for approximately £15 mio. That number equals about 25% of ATP’s overall sponsorship revenues this year (Sport Marketing Frontiers, 2013). Photo: the event’s official web site. Overall, the event’s commercial development […]

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The ‘Jordan Impact’

“There are many examples of personal sports brands on a global scale, e.g. US basketball star Michael Jordan, who ‘made clear how closely athletic success is associated with the sales of sports products, especially the brand of Nike. So saying, Michael Jordan became a brand himself ‘ (Adjouri and Stastny, 2006, p. 48).” The citation […]

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