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Cultivating market places in the business of sports – part 2

To understand the premise of the interactive aspect of market places in the postmodern sports economy, the accumulated value from interactions with potential and current customers (e.g. fans and sponsors) is a good indicator. However, to influence a sports-related organization’s market behavior, it is essential to focus on what the sports-related organization measure and how […]

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Football Economy: Looking into the economy of the Premier League

The 2014/2015 season of the English Premier League will kick off on Saturday the 16th of August. With about one week until the start of a new English football season, I have decided to look at some ‘football economic’ factors of the world’s most revenue-generating football league. Photo: Revenue break-down of top five European football […]

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Football & business models: Factors behind Germany’s World Cup success?

Germany is one of the super powers in the world of football and the country’s latest success manifests the impression that Germany’s overall association with quality, team-work, and confidence is a fine exemplification of how to turn an understanding of the modern football context into titles. During what was thought to be one of the […]

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Football & the ‘transfer circus’ – star players are part of the clubs’ spending spree

Although different European countries are still struggling to recover from the mode of financial crisis, the football economy is different and hence is characterized by a ‘spending spree’. Competent football players are still in high demand. According to FIFA (2013), total income from 5,204 transfers worldwide was $928.8 mio. (£612 mio). Despite the fact that the […]

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