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Archive | Sport & Media Relations

High brand value in the football economy

Global reach and management of brand assets are important parameters for football brands striving to maximize their brand value. Manchester United is a great example of a football brand, which has succeeded in terms of ‘going global’ and maximizing its revenue streams and brand value. According to BBC News, Manchester United recently reported a record […]

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Taking a look at big spenders in ‘sports sponsorship’ – part 1

Barclays is huge player in the financial industry, i.e. personal banking, credit cards, wealth & investment management, corporate & investment banking. The corporation has a large international presence worldwide. The financial industry traditionally invests highly in sports sponsorship. Barclays is no exception. As a reason for being involved in sports sponsorship, Barclays state that “sport […]

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