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Archive | Sport Marketing

Increasing commercialization in men’s tennis

ATP (Association of Tennis Professionals) has been capable of increasing prize money and budget in a rough economic climate. One of the reasons for this development may be related to sponsorship research showing that sports sponsorships have shown growth tendencies on a global scale despite the bumpy economic climate the past couple of years. That […]

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The need for CASH in football leading to somewhat bizarre commercial partnerships

I recall reading an article in the online sports edition of the Guardian about odd instances of ‘football marketing’. The article mentioned that Manchester United had an ‘official noodles partner’ and Liverpool FC sold branded body mops. Delving into that matter, the article raised the question “what has happened to elite sport?” One of the […]

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The modern framework for sport events: be entertained and transformed

If the mantra for sport events is that fans want to be entertained and transformed through extraordinary experiences, it is no wonder that event managers are pursuing to create new frameworks for sport events. Setting new standards and coming up with differentiated solutions make sense from a business perspective based on the intensive competition for […]

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