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Archive | Sport Management

People have been ‘framed’ by Lance Armstrong

Jossey-Bass published the book The Art of Framing: Managing the Language of Leadership by Gail Fairhurst and Robert Sarr back in 1996. In the book, the authors talk about the ability to ‘manage meaning’ through the use of discursive tools, i.e. stories, contrasts, metaphors, traditions, spin, artifacts and slogans. These tools work as a potent […]

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Sports sponsorship and access to fans and emotional equity

“Sports sponsorship should be about storytelling and experiential.”  Edgar Kuipers, client services director, Havas Worldwide Amsterdam   I read that citation in an article in Marketing Magazine and the tagline sounds populist but nonetheless very reasonable in my ears. In my world (if I set myself free of textbook definitions of marketing), marketing is about relationships. […]

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