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Archive | Sport Management

Skærmbillede 2018-02-20 kl. 13.14.38

Why the IOC has decided to allow each host city to include 5 additional sports and what sports will be next?

The 2018 Winter Olympics and Paralympics is taking up our screens and minds at the moment. People are watching as the world’s most elite athletes compete to take home a medal for their country (Sochi, 2014, para. 1). I love to witness the beauty of the opening ceremony, how it uniquely embodies each hosting country, […]

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Skærmbillede 2018-02-13 kl. 15.24.35

The synergies between professional sports clubs and eSport

With the growing influence of eSports worldwide, it is interesting to consider the synergetic effects that arises when professional sports clubs invest in eSports. There is a sound rationale in linking eSports with the existing competent support functions of a professional sports team, e.g. nutritional expertise, mental coaching, physical trainers and access to the infrastructure […]

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Nike Infographic Feb 2018

How strategic sports marketing, continuous innovation and betting on the right athletes elevated Nike’s brand

Bo Jackson just as in the case of Michael Jordan helped Nike on its way to become a cultural icon that transcended the world of sports in the dynamic era of athlete branding and marketing in which Nike decided to build shoe and apparel lines around individual athletes. Nike’s strategic choice to honor great athletes […]

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Stephen Curry & Golden State Warriors scoring points on the court and in #SportsBiz

A professional sports league is synonymous with its athletes. However, there are different scales for superstars and Stephen Curry stands out. He is an emphatic and intelligent player who has gone beyond local, regional and national status and become a face of the league and a proud athletic icon of not only the Bay Area […]

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