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Archive | Sport Economy

UEFA just released the fifth ‘Club Licensing Benchmarking Report’

UEFA just released the fifth ‘Club Licensing Benchmarking Report’, which entails detailed analytical points and comments connected to the governance and financial development of European club football. UEFA’s ‘financial fair play’ (FFP) idea is all about ‘financial sustainability’ in the sense that clubs must strive to balance revenues with expenses and try to do their […]

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Economic and branding impact of the Super Bowl

“IT WILL TAKE MORE THAN A HISTORIC RECESSION AND A PLAYER LOCKOUT TO SACK THE BUSINESS OF FOOTBALL.” (FORBES, 2011)   Last night’s Super Bowl XLVII between the San Francisco 49ers and Baltimore Ravens is the biggest party in American sports. The business of football has strong cultural and commercial roots manifested in the American […]

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Manchester United valued at more than $3 billion

When assessing the well-known corporate brands like DHL, Smirnoff, and Toshiba, one may ask what they have in common? From a corporate sponsorship angle, they are all official sponsors of Manchester United and hence are associated with one of the sports industry’s strongest corporate brands. In that regard, Manchester United has done extremely well in […]

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College football – importance of ‘content’ and economic considerations

  Content is key in sports-related business models. More than ever, this argument should be weighted highly by sport organizations, which ask for value in return for the content produced. Often, TV-income is the most important ‘driver’ meant to secure financial sustainability in an increasingly professionalized sports industry; this is a fact, which leaves sport […]

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The ‘commercial train’ in European football is still running

According to ‘the Deloitte football money league 2013’, Real Madrid came out as the ‘leading goal scorer’ in terms of securing the no. 1 spot measured on revenues. The Spanish powerhouse led football’s ‘money league’ by exceeding €500 mio. in revenues for the 2011/2012 fiscal year (1 year). Earning the top spot, Real Madrid beats Spanish […]

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