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Tim Tebow’s kaleidoscopic brand evolution

  Since coming off the bench and helping his former team Denver Broncos into the playoff in last year’s NFL season, Tim Tebow’s brand status has experienced ‘rollercoaster’ progression. In the NFL playoff last season, the ‘Tebow’ name received extremely high rates of exposure and recognition at several platforms ranging from political speeches to social […]

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Interesting articles about ‘the Business of Sports’

For inspiration about the crossroad between ‘sport & business‘, check out this knowledge centre….You will find articles about the following topics: ‘sport & fandom’ ‘sports branding’ ‘sport management’ ‘sport economy’ ‘sport & experience economy’ ‘sport & CSR’ ‘sport & venue management’ ‘sport & event economy’ ‘sport & event marketing’  

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Top of English Premier League and European football: a billionaire’s land!

Manchester City and Chelsea as winners of respectively the English Premier League and the UEFA Champions League is a powerful example of the road, which many English Premier League clubs and top European clubs have travelled in recent years. Capital injections from billionaire owners is a current trend in European football. It is a method of […]

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