top menu

Archive | Sport & CSR

The application of ‘strategic CSR’ in the sports industry

From strategic and commercial angles, corporate social responsibility (CSR) can definitely be applied in the sports industry as an innovative tool to achieve profitable value creation. In their research, Bradish & Cronin (2009) state that “over the past decade, there has been a groundswell of support within the sports industry to be ‘good sports’, as […]

Continue Reading 0
IMG_5192

The modern framework for sport events: be entertained and transformed

If the mantra for sport events is that fans want to be entertained and transformed through extraordinary experiences, it is no wonder that event managers are pursuing to create new frameworks for sport events. Setting new standards and coming up with differentiated solutions make sense from a business perspective based on the intensive competition for […]

Continue Reading 1
VTO_titel_banner

Interesting articles about ‘the Business of Sports’

For inspiration about the crossroad between ‘sport & business‘, check out this knowledge centre….You will find articles about the following topics: ‘sport & fandom’ ‘sports branding’ ‘sport management’ ‘sport economy’ ‘sport & experience economy’ ‘sport & CSR’ ‘sport & venue management’ ‘sport & event economy’ ‘sport & event marketing’  

Continue Reading 0