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Fan engagement in the business of sports in 2015

About a week ago, I came home from a good visit in Boston planned due to an inspirational collaboration with Professor Stephen Greyser from Harvard Business School. In his book The Business of Sports, Stephen deals with a holistic approach in terms of analyzing the vitality and omnipresence of sports fans and how these fans […]

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How to ‘post’, ‘share’, ‘tag’ or ‘tweet’ your way to more profitable stakeholder relationships in the business of sports

The increase of social media in recent years has offered stakeholders in the business of sports a new and very powerful platform for brand activation. Although research years ago pointed to the fact that sports stars did not use social media to activate endorsement deals, today’s sports marketing trends tell a different story. As of […]

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Do sports sponsors have a responsibility for the creation of enhanced fan experiences?

With the intensified vitality of brand management in the sports industry, major sports properties and their business partners have allocated more resources towards strategies aimed at building profitable brand solutions. That has shaped current and modern sports branding and sports economic trends in the sense that top sports properties as well as sports properties at […]

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Football players, asset management and the unexploited potential of enhanced player engagement in football management and football marketing.

As an appetizer for the book Marketing & Football: an international perspective (Desbordes, 2012), it is emphasized that (see citation below) “Football is arguably one of the most important sports in the world, and the marketing of football has become an increasingly important issue, as clubs and product owners need to generate more revenue from […]

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Globalization of the sports industry – part 2

“Sport is probably the most universal aspect of popular culture” (McKay et al., 2001). Football (a.k.a. soccer in North America) is no. 1 when measuring what constitutes the popularity of a single global sport (Giulianotti, 1999). In that regard, Giulianotti has been involved in studies investigating the multifaceted and increasingly vital interrelationships of football and […]

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