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Skærmbillede 2018-08-30 kl. 16.34.05

Herrelandsholdet som kommercielt lokomotiv – konflikt eller?

Dansk fodbold er p.t. genstand for forhandlinger mellem Spillerforeningen og DBU omkring en ny landsholdsaftale for Herrelandsholdet. Som i de tidligere forhandlinger mellem de to parter tegner der sig et nuanceret billede med udgangspunkt i standpunkter baseret på forskellige interesser. Konflikten er i høj grad et produkt af den samtid, som såvel Spillerforeningen som DBU […]

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Skærmbillede 2018-03-31 kl. 22.35.18

Major League Baseball – the Dilemma of Fan Experience vs. Fan Safety

The primary goal of large professional sports team is to be the best at their sport. However, a secondary goal is to provide an entertaining and positive experience for their fans while they are at games. Teams do this through marketing efforts, in-game entertainment (apart from the actual game), promotional items and gate giveaways, and […]

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Liverpool FC Sports Business Institute

Top football rivalries combine historic content and big business – the case of Manchester United and Liverpool FC

Today’s Premier League match between Manchester United and Liverpool FC gives the word ‘competition’ an interesting dimension. The driving force of the modern football economy is the passionate fan identification, which among other things is associated with the fierce rivalry and the obsession linked to today’s match and the strong historic content and legacy of […]

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Skærmbillede 2018-02-13 kl. 15.24.35

The synergies between professional sports clubs and eSport

With the growing influence of eSports worldwide, it is interesting to consider the synergetic effects that arises when professional sports clubs invest in eSports. There is a sound rationale in linking eSports with the existing competent support functions of a professional sports team, e.g. nutritional expertise, mental coaching, physical trainers and access to the infrastructure […]

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