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Sport Business Researcher & Business Development Strategist. Ph.D., Master of Science in Business Economics & MBA. Focus on sport economics, sport management and sport marketing.

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Fan engagement in the business of sports in 2015 February 7, 2015
Manchester United Soccer Schools – Scandinavia June 13, 2013
In reference to ‘taking a look at big spenders in ‘sports sponsorship’ – part 1’ May 10, 2013
Corruption and Match-Fixing in Football – by ‘guest blogger’ Malene Hejlskov Mortensen November 25, 2013
The modern framework for sport events: be entertained and transformed December 30, 2012

The impact of Web3 on the business of sports February 11, 2022
WTA shows that high-profile sports blend politicization and commercialization December 14, 2021
Football economy, the European Super League and a history that repeats itself May 16, 2021
Scandinavian countries build bridges through sports February 3, 2021
Current and future sports business trends from a 2020 perspective December 31, 2020

Kenneth Cortsen: Thank you Bas, my e-mail is kennethcortsen@hotmail...
Bas Schnater: This is a great blog, Kenneth. Would love to pick ...
nyc subway map: I think it is a completely natural fit for Bale to...
Emma Allison: Football match fixing is an serious issue in the w...
Mads D. Larsen: Du har i mine øjne helt ret i at dette er (endnu)...

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The Economics of Fan Engagement: why fan engagement is important
A look at game experiences and fan engagement
Scandals and the business of sports: implications for new approaches in the sports industry.
Gæsteindlæg: Nike – en opinionsleder indenfor sportsbranding
Gæsteindlæg: Red Bull – en brandingstrategi med fokus på ekstrem sport(smarketing)

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